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The League
Initial release
January 17, 2015; 6 years ago
Operating system
iOS, Android
Website
www.theleague.com
The League is a social and dating mobile application launched in 2015 and available in several cities all over the world on iOS and Android.
History[edit]
The League App was founded in 2014 by Amanda Bradford, who also serves as its CEO.[1][2] She conceived of the app after growing frustrated with her own online dating experience.[3]
Operation[edit]
Users connect their LinkedIn and Facebook profiles and then select their preferences for matches, with criteria including gender, age, height, distance, education, religion and ethnicity.[4][5] Each user is assigned a representative who can answer app-related questions. As with Tinder, users swipe right to indicate interest in a potential match, or swipe left to pass.[5] The League shows users only five potential matches per day.[2] In April 2016, the app released a second version, with members now able to organize events and create groups.[6] In June 2016, the app added a feature for women interested in freezing their eggs.[7][8]
Selection process[edit]
Each member receives one ticket to bring in a friend, allowing that friend to bypass the application process. Without a ticket, a potential user can sign up for the waiting list. The League scans an applicant's Facebook and LinkedIn profiles to analyze alma maters, degrees, professions, industries, social influence, neighborhood and age. Diversity of applicants is also considered.[2][9][10] Currently there are over 420,000 profiles waiting to be selected for inclusion. Paying to become a member allows the user to jump the line.
As of August 2016, the median age of the users was 28. They are 95% straight, and 99% have a college degree.[11] As of 2017, The League claimed it was accepting approximately 10-20% of users who sign up.[12] In May 2016, the app began allowing people older than 40 to sign up.[1]
Controversy[edit]
The League's exclusivity has been controversial,[3] with its application process leading Bloomberg Businessweek to criticize the concept as elitist.[13]
Allegations of racism were due to the requirement for the user to declare their ethnicity,[14] and the ability to filter non-white users.[15] However, Bradford said people wanted to know about a person's race, and the ethnicity data is meant to help the site be more inclusive by being diverse.[14]
According to founders of dating apps, including The League, this is because modern dating app algorithms downrank people when left-swiped (passed on), and uprank when right-swiped (approved).[16]
'We did a ton of testing on this screen and these preferences were the most highly requested,' she said ... while users can select a preference for the race of partners they'd like to meet, it's not a hard filter. The League shows each user five potential matches each day, and if a user has set his preferences too narrowly, he may be shown matches that don't conform to them, racially or otherwise. ... Bradford insists that the League's policies are meant to make the service more egalitarian, not less -- at least when it comes to race. 'The ethnicity data helps us maintain a diverse and balanced community that reflects that of the city (in our case, the San Francisco Bay Area),' she says.
See also[edit]
References[edit]
^ abGeorgia Wells, 'Dating Apps Court Older, Wealthier Users,'Wall Street Journal, October 12, 2016.
^ abcMatt Haber, 'The League, a Dating App for Would-Be Power Couples,'New York Times, January 23, 2015.
^ ab'Controversial New Dating App Is for Singles with High Standards,'ABC News, March 10, 2015.
^Meg Graham, 'The League brings invite-only dating app to Chicago,'Chicago Tribune, October 26, 2016.
^ abMaya Kosoff, 'We got inside the 'Tinder for elites' – here's what it's like to use,'Business Insider, September 15, 2015.
^Anthony Ha, 'The League launches a rebuilt, event-centric dating app,' TechCrunch, April 28, 2016.
^Erica Fink, Anastasia Anashkina and Maya Dangerfield, 'Why this dating app founder is freezing her eggs,'CNN, June 21, 2016.
^'Should I Freeze My Eggs?'The Doctors, April 16, 2016.
^Georgia Wells, 'The League' Dating App's Velvet Rope – and How to Get Past It,'Wall Street Journal, February 18, 2015.
^Mariya Manzhos, 'To use The League, a new dating app, you'll need an invitation,'Boston Globe, October 17, 2016.
^Katie Sola, 'Dating App Data Reveals What Successful Men And Women Really Want,'Forbes, August 24, 2016.
^Anthony Ha, 'The League brings its picky dating app to Android,' TechCrunch, January 26, 2017.
^Natalie Kitroeff, 'This Stanford MBA Thinks Elitists Need Their Own Tinder,'Bloomberg Businessweek, September 8, 2014.
^ ab'New elite dating app is racist'. January 27, 2015. Retrieved August 16, 2017.
^'Dating app CEO: I'm not an elitist, just an asshole'. October 21, 2015. Retrieved August 16, 2017.
^'New Dating App for 'Elites' Is Far From Race Blind'. Retrieved May 4, 2018.
Retrieved from 'https://en.wikipedia.org/w/index.php?title=The_League_(app)&oldid=1017197492'
Product Questions
Click the question to see answers.
The League is in select cities:
UNITED STATES New York City, San Francisco, Los Angeles, Chicago, DC, Boston, Philadelphia, Atlanta, Dallas, Seattle, Denver, Miami, Houston, Austin, San Diego, Detroit, Phoenix, Minneapolis, Charlotte, Nashville, Raleigh, Orlando, Portland, Tampa, Pittsburgh, Sacramento, Hartford, St. Louis, Cleveland, Kansas City, Columbus, San Antonio, Salt Lake City, Indianapolis, Las Vegas, Tulsa, Cincinnati, New Orleans, Paris, Vancouver, Milwaukee, Montreal, Richmond, Charleston, Birmingham, Syracuse, Norfolk, Oklahoma City, Louisville, Buffalo, Norfolk, Albany, Madison, Santa Barbara, Providence, Jacksonville, Memphis, Honolulu, Omaha, Baton Rouge, Knoxville, Columbia, Fargo, Mobile-Pensacola (Ft. Walton Beach), Fresno, Little Rock, El Paso, Lexington, Des Moines-Ames, Green Bay-Appleton, Boise, Tallahassee, Wichita, Albuquerque/Santa Fe, Cedar Rapids, Providence, Spokane, Savannah, Fayetteville, Roanoke, Springfield, Charlottesville, Huntsville, Burlington, Jacksonville, Anchorage, Fargo, Kennewick, Tulsa
EUROPE London, Paris, Dublin, Manchester, Oxford, Edinburgh, Birmingham, Lyon, Marseille, Madrid, Barcelona, Oslo, Athens, Munich, Copenhagen, Rome, Milan, Stockholm, Lisbon, Zurich, Brussels, Frankfurt, Amsterdam, Budapest, Istanbul,
ASIA-PAC Singapore, Sydney, Melbourne, Brisbane, Perth, Auckland, Hong Kong, New Delhi, Mumbai
LATAM Mexico City, Santiago, São Paulo, Rio de Janeiro, Bogotá, Buenos Aires
MIDDLE EAST Tel Aviv, Dubai
NEWLY LAUNCHED CITIES Cape Town, Johannesburg, Shanghai, Beijing, Manila, Tehran, Mumbai, Bengaluru, Moscow, Bucharest, Jakarta, Tokyo, Nairobi, Bangkok, Kolkata, Kuala Lumpur, Hyderabad, Ahmedabad, Lima, Seoul, Chennai, Taipei
This number is entirely dependent on the preferences that you state when you apply for The League and the number of users in your area that have signed up and are looking for people like you! If you set your preferences super narrow, you will have less daily Prospects, and less people will see your profile as well. Once you let us know your preferences during registration, we will let you know if you have a below average number of Prospects. That being said, it only takes one, remember?
This number is also dependent on your preferences and the makeup of your local community. If you set your preferences super narrow, you will have less daily Prospects, and less people will see your profile as well, resulting in less matches. The wider you set your preferences, the more visibility your profile will get, and the faster you will see Matches.
We use LinkedIn to block you from your coworkers (as self-identified on LinkedIn as ‘currently’ working for the same company). We also use it to show your mutual connections, build your profile, and verify users are who they claim they are. We don’t have access to any of your contacts nor their email addresses and we don’t email or notify any of them that you’ve signed up for The League.
Nope – we only store your contacts’ names and unique IDs so that we can show them as mutual friends and also block them from you in our matching algorithm. We do not collect any email addresses nor can we notify your contacts in any way.
No way. As mentioned above we do not have access to your contacts nor would we want to have access. Our core tenet is helping our users keep their work life and personal life separate.
LinkedIn does not give us access to your username and password so there is no risk to you. LinkedIn provides a portal that we integrate with to allow you to link your profile without us ever knowing your user credentials. Thus, we do not have access to your username and password.
No. The League is designed to cater to people who want privacy and control over who can view their dating profile. We would never intentionally notify your friends or post on your timeline.
We need photos so we can create your profile. Other info like current city, hometown, likes, interests, and education are things we use to match you more effectively, but we can only get this information if you grant us the permissions on Facebook. It seems as though a common interest in Beastie Boys IS a statistically significant indicator for love….
Facebook does not give us access to your username and password so there is no risk to you. Facebook has a feature called Facebook Connect that allows us to let you use your Facebook profile to login/logout of the League without us ever knowing your user credentials. Thus, we do not have access nor do we store your username and password.
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